Oryginal works best when each field has a clear job. Good prompt writing is not about writing more. It is about assigning the right responsibility
to the right field.
Use the strategy fields to set the weekly direction, use the system prompts to define role behavior, and use the reels fields to define short-form logic.
Do not dump every instruction into one field. That creates overlap, inconsistency, and weak outputs.
System Prompt :: CMO
Define strategy, positioning, audience, brand constraints, content pillars, and high-level commercial intent.
- Write durable rules the strategist can reuse every week.
- Include audience profile, brand boundary, and why the content matters.
- Do not paste finished post copy here.
System Prompt :: Architect
Turn strategy into structure: post frameworks, layout logic, sequencing, and platform mechanics.
- Use it for blueprints and content structure.
- Explain how the next roles should receive the brief.
- Do not use it as a tone-of-voice field.
System Prompt :: Copywriter
Define voice, point of view, rhythm, CTA style, formatting rules, and the relationship with the reader.
- Write how the brand sounds.
- Include sentence behavior, pronouns, CTA style, and banned phrases if needed.
- Do not overload it with scene direction or camera notes.
System Prompt :: Visual Designer
Define the subject, setting, wardrobe, lighting, camera, pose, materials, and non-negotiable visual boundaries.
- Be concrete about what must appear and what must never appear.
- Write in visual language, not in business language.
- Specific visual prompts create more stable outputs.
System Prompt :: Analyst
Define how success is measured, which signals matter, and what optimization lens the analyst should use.
- Use this field for decision logic and reporting perspective.
- Include the KPIs that matter for this brand.
- Do not repeat the entire company story unless it changes the analysis.
Weekly Reels Brief
Define the short-form editorial angle for the week.
- Use repeated patterns, weekly episodes, and content pillars.
- Think in terms of hooks and series, not full scripting.
- Connect it to the exact two posting days you selected.
Reels Prompt :: CMO
Set the short-form strategy: audience hook, watch-time promise, emotional payoff, and comment-driving intent.
- Explain why somebody should stop scrolling and keep watching.
- Define pillars, audience, and strategic tone.
- Do not turn this field into a shot list.
Reels Prompt :: Scriptwriter
Define hook formulas, pacing, beat structure, spoken language, caption style, and CTA logic.
- Write for mobile attention and short-form retention.
- Keep it clear, punchy, and easy to perform.
- Use this field for script behavior, not global strategy.
Reels Prompt :: Videomaker
Define camera movement, scene changes, energy, editing feel, lighting, and production direction.
- Describe how the reel should look and move.
- Be specific about setting, framing, transitions, and subject motion.
- Do not rely on vague shorthand like "make it cinematic" without explaining what that means.
Strong prompt rule: put durable brand truth in the knowledge base, operational instructions in the dashboard prompts,
and review changes in the social calendar. That separation keeps the system cleaner and more reliable.
Social API credentials
In Oryginal, each platform setup uses two credential values: one identifies the publishing account, and the other authorizes Oryginal to publish on that account.
This pattern stays consistent even if some database field names are generic. What matters is the meaning of the value: the account identity must point to the correct publisher, and the token must belong to the same publishing setup.
Facebook credentials
Use Facebook when you want Oryginal to publish directly to a Facebook Page. The publishing identity is the Page itself, and the authorization must belong to the Page publishing flow you manage inside Meta.
FB_Page_ID
Use the numeric Facebook Page ID for the Page that should publish the content.
FB_Access_Token
Use the Facebook Page Access Token that has permission to publish on that Page.
A reliable workflow is to finish the Meta app setup, confirm that the correct Page is managed, then retrieve the Page identity and Page publishing token from the same Meta publishing stack so both values stay aligned.
Instagram credentials
Oryginal expects the Instagram publishing account to be a professional account connected through the Meta business stack. The most stable setup is an Instagram Business account connected to the Facebook Page used in your Meta publishing flow.
IG_User_ID
Use the Instagram Business Account ID for the account that should publish.
IG_Access_Token
Use the Meta access token that is allowed to publish for that Instagram Business account.
Practical rule: if Facebook Page ownership, Instagram Business Account connection, and Meta access token come from the same controlled setup, Instagram publishing is much easier to keep stable inside Oryginal.
LinkedIn credentials
LinkedIn publishing uses an author URN plus an OAuth access token. For company-page workflows, the recommended author value is the organization URN.
LinkedIn_Org_ID
Use the LinkedIn author URN that identifies who publishes.
urn:li:organization:...urn:li:person:...LinkedIn_Access_Token
Use the LinkedIn OAuth access token that can publish on behalf of that author URN.
If your team publishes to a brand page, keep the author URN and token tied to the same organizational publishing flow instead of mixing personal and company credentials.