Prompt guide

How to write effective AI prompts for social media workflows.

Strong prompts are not long prompts. In Oryginal, the best results come from writing the right instruction in the right field so each role can do one job clearly instead of receiving a pile of overlapping requests.

Prompt architecture

Think in responsibilities, not text volume

Oryginal separates strategy fields, system prompts, and reels prompts because each one influences a different layer of the workflow. When everything gets shoved into one field, the output becomes noisy, repetitive, and harder to debug.

  • Use strategy fields for the weekly direction and desired result.
  • Use system prompts for durable role behavior.
  • Use reels prompts for short-form execution logic.
  • Use the knowledge base for long-lived brand facts instead of repeating them in every prompt.
Strategy fields

What to write in Focus Directive and Mission Objectives

Focus Directive

Write the topic, audience context, and editorial angle for the current cycle.

  • Good: "This week focus on founder-led authority building through behind-the-scenes breakdowns."
  • Bad: "Make good posts."

Mission Objectives

Write the business or audience result the content should drive.

  • Good: "Generate replies from operators who want a more disciplined organic workflow."
  • Bad: "Go viral."
Role prompts

How to use each system prompt

CMO

Audience, positioning, brand constraints, content pillars, and commercial intent.

Architect

Structure, format logic, content sequencing, and platform-specific mechanics.

Copywriter

Voice, rhythm, point of view, formatting, CTA style, and reader relationship.

Visual Designer

Subject, scene, camera, materials, colors, styling, and hard visual constraints.

Analyst

Success signals, optimization logic, and the lens used to judge performance.

Durable rule: describe behavior and decision logic, not the exact post you want today. The role prompts should survive multiple weekly cycles.

Reels prompts

How short-form prompts should differ

Reels need a tighter operating logic. The weekly brief should define the recurring angle, the CMO prompt should define why the reel matters, the Scriptwriter prompt should define beat structure and hook behavior, and the Videomaker prompt should define scene movement and visual execution.

  • Do not turn the weekly reels brief into a full script.
  • Do not use the CMO reels prompt as a shot list.
  • Do not ask the Videomaker to invent strategy that belongs to upstream fields.
Common errors

Prompt mistakes that weaken output

  • Writing the same brand story in every field.
  • Using vague language like "make it premium" with no concrete meaning.
  • Putting visual instructions inside the copy prompt or analytics logic inside the designer prompt.
  • Using prompts to store static brand information that belongs in the knowledge base.